Running a business is an adventure, isn’t it? Like running a marathon, in thongs, while juggling flaming swords. (Yes, international friends, I mean flip-flops. But honestly, either works for this analogy.)
Some days, you catch a glimpse of the finish line, and the cheers keep you going. Other days, you’re just trying not to singe your eyebrows. Wouldn’t it be amazing if someone was just as excited to jump into the chaos with you? Flaming swords, thongs, and all?
Enter Online Business Managers (OBMs) and Virtual Assistants (VAs), your dynamic duo of business support. You may have seen these terms floating around and thought they were the same thing, but they’re as different as coffee and champagne: both delightful, both necessary (depending on the hour), but each with its own unique flavour.
Let’s break it down so you can decide which kind of support your business is truly craving.
The Rise of Virtual Assistance & Online Business Management
The need for skilled business support has skyrocketed as businesses become more digital, remote, and global. Whether you need someone to handle everyday tasks or a strategic partner to manage your operations, VAs and OBMs are here to help.
Online Business Manager (OBM), in particular, is a relatively new term, but the role itself has been around, I personally estimate, pretty much since the very first business owner had its first “I’m too overwhelmed” breakdown. Something tells me there’s a medieval scroll somewhere depicting just that – and a kind soul stepped in to say “It’s ok, we’ll figure it out together!”.
Online Business Managers (OBMs) are leading the charge in the online business transformation, stepping in as strategic partners for businesses and start-ups that want to navigate scaling without all the headaches. And they’re particularly loved by us Aussie business owners juggling growth while craving that sweet-as work-life balance.
Why Businesses Are Investing in VAs & OBMs
Hiring a VA or OBM isn’t just about getting help—it’s about working smarter. With the right support, you can:
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- Save time by delegating tasks, projects, or full-scale business operations.
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- Gain clarity with structured workflows and strategic planning.
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- Reduce overwhelm by having a reliable professional to handle the moving parts.
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- Achieve better results with smoother, more efficient operations.
VA vs. OBM: What’s the Difference?
Here’s where the coffee and champagne comparison comes in—both delicious, but each serves a different purpose!
Virtual Assistants (VAs): Task Execution Masters
VAs are your go-to professionals for handling specific tasks and administrative support. Need someone to answer emails, manage social media, edit podcasts, or update your website? A VA can take these off your plate, allowing you to focus on bigger things.
Perfect for:
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- Startups or solo entrepreneurs looking for support with recurring tasks.
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- Businesses that need help executing their daily workload.
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- Those who want reliable assistance without a long-term strategic partner.
Want to see how a VA can lighten your workload? Explore my VA services here.
Online Business Managers (OBMs): Strategic Business Allies
OBMs take business support to the next level. They don’t just execute tasks; they manage, strategise, and oversee operations. If you’re feeling overwhelmed by scaling, managing a team, or launching projects, an OBM can help ensure everything runs smoothly.
Perfect for:
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- Businesses looking to scale and needing operational management.
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- Entrepreneurs who want a partner to oversee projects and team members.
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- Those who need strategic guidance to optimise workflows and systems.
Curious about how an OBM can transform your business? Check out my OBM services here.
Which One Is Right for You?
If you’re drowning in emails, social media posts, and admin work, a VA is a great place to start. If you’re looking for leadership, operations management, and strategic growth, an OBM is your best bet.
Still unsure? No worries! We can help assess your needs and guide you toward the best option.
